Dear Friend,
You already have the hard part figured out.
You know your business better than anyone alive. Your customers, your margins, the one supplier who always ships late, the employee who carries their weight and then some. The agency you would fire tomorrow if you could just bring what they do in house.
The stuff that makes you incredible at what you do.
Nobody can teach you that. You paid for it with years.
You are just running it the old-fashioned way. On people, process and platforms you don’t control.
Over the past two years I have sat with more than 50 business owners doing $1 million to $50 million a year and put AI to work inside their businesses. Not slides. Not theory. Their inbox, their sales follow-up, their content, their reporting, their website, even their ads and software.
Better, faster, cheaper and more scalable.
Some of it went better than any of us expected. Some of it went sideways first. And almost every one of them walked in with the same handful of questions.
The answers to those questions are the difference between a business that runs itself while you sleep and a business that is on fire faster than it ever was before.
1. Where do I even start?
This is the question I get more than any other. People tell me about “the frustration, agony, anxiety in where to start, how to start, the order of operations.”
Here is the answer: you start small, and you start in a sandbox.
Not your whole business. Not your biggest client. One job. Low risk. Something that eats a few hours of your week and wouldn’t hurt anyone if it came out wrong the first time. A weekly report. Your follow-up emails. Turning one call into a week of content.
You give that job to a digital employee, you watch it work, you correct it, and you get comfortable. You get evidence. First-hand knowledge of what’s actually possible, instead of whatever the internet is screaming at you this week.
The Navy SEALs have it right. Slow is smooth, and smooth is fast.
2. I’m not a tech person. Is this going to be over my head?
It doesn’t matter if you can spell AI.
Can you say what you want, clearly? Then we can work a path back to it.
Here’s what people get wrong. They make up a story about how hard it is and take themselves out before they start. But you already know how to communicate. You already know how to lead, how to delegate, how to think through a checklist and make a decision.
That is the whole job. You just do it with digital employees instead of people.
Everything I teach about AI, I learned first running teams. Leadership, communication, management. A clear brief, a clear standard, a clear check at the end. The principles didn’t change. The employee did.
It’s not as hard as you think, but you do have to be willing to think differently. We can help.
3. What even is a “digital employee”? Isn’t it just ChatGPT/Claude?
No. And this is where most people get it wrong.
A chatbot is a smart intern with amnesia. It knows a little about everything and nothing about you. You ask, it answers, you copy and paste, you fix it, and tomorrow it has forgotten all of it.
A digital employee is different. It has skills, which are your way of doing a job, written down once so it does it your way every time. And it has tools, which are the actual accounts and systems it can work inside, so it does the work instead of describing the work.
Same models underneath. The difference is the setup. That is what takes it from fair to middling to world class, and once you’ve worked that way you never want to go back.
4. Can I trust it? I’ve heard the horror stories.
Good. You should be careful.
You would trust a car with your life. You get in a Waymo, there’s nobody in the driver’s seat, and you scroll your phone while it drives you through traffic. But you wouldn’t trust a digital employee with your business.
Why? Because nobody showed you how it earned the trust.
The car earned it the boring way. Millions of miles in controlled conditions, then wider, then wider again. It proved it could do the job 10x safer than a human, and it kept going, getting even better after that.
That is exactly how you bring on a digital employee. Sandbox first. A review step on everything it does until it has earned the right to work without one. Then wider.
Here is the ugly part, and I’ve seen plenty of it. People slap AI on top of the friction they already have. A messy process, now running ten times faster. That isn’t progress. That is faster friction. Faster friction creates fires, and now you’re the fire department instead of the owner.
One client put it perfectly: “I just love it, it makes magic, but then it pisses on my floor.”
That’s what happens when you skip the sandbox. It isn’t the machine’s fault. It’s the setup. We help you do it the right way, the first time.
5. Will this work for MY business?
Everybody thinks their business is the exception. Nobody’s is.
In the room right now: garage door installers, elevator contract negotiators, lawyers, doctors, insurance brokerages, real estate teams, a CPA firm, Bitcoin mining, high-growth software, we are industry agnostic. People who have sold nine-figure companies sitting next to people who built from nothing.
Every business runs on the same few loops. Get attention. Follow up. Sell. Deliver. Report. Your version is yours, and that’s the point. The digital employee learns your version.
Lynn runs an insurance brokerage: “I have really been able to automate so many job tasks that I’ve been doing that it frees me up.”
JP is in real estate: “We were able to 3X our production with our business as a result of working with Brad.”
6. Won’t it all sound like AI?
It will if you let it.
One owner told me on a call, “I usually always have to go in and change all of the copywriting, because it is so AI. They all sound the same.” She said it makes her want to vomit. She’s right.
Out of the box, AI writes like everybody else, because it learned from everybody else. That’s the slop you’re drowning in.
The fix is taste. Your voice, your stories, your opinions, written into the skill so the work sounds like you on a good day. Taste, discernment and experience are the difference. A builder without taste ships garbage faster. An owner without the build skills never ships at all. My whole job is standing in that gap and walking you across it.
7. Is my data safe? Who owns what we build?
You do.
Most “AI solutions” rent you a box. Your data lives on their platform, your workflows only run in their app, and the day you stop paying, it all disappears.
We do the opposite. Everything we build lives in your accounts, under your name. You can take it anywhere. If a better model comes out next month, you switch. You are not waiting on any vendor, any platform or any guru, me included.
That’s how you become the apex predator in your niche. Not the biggest or the fastest. The one who builds the environment they thrive in, and can change on a dime when the world changes.
8. We’ve bought shiny objects before. Why is this different?
I hear this one almost every time. “We have had a ton of distractions. Oh, look at this shiny object. They’re all great to play with, but nothing gives us anything usable.”
That’s because you were sold the paint before the house.
Every new tool promises to fix the problem, and every one of them gets bolted on top of the same shaky foundation. AI piled on a shaky foundation is just worse stuff, faster.
This is different because we start with the foundation. Which job, done which way, checked by whom, owned by you. Then the tools. Then the speed.
People who don’t have an engineering mindset are vibe-coding themselves into a mess right now. Faster.
We take the brain damage out of AI. After all, you can’t spell brain damage without AI.
9. Is this done for me, or do I have to build it?
Done with you. On purpose.
If someone builds it for you, you own a thing you don’t understand, and the first time it breaks you’re back on the phone paying someone. If you build it with us, you understand every piece, and you get faster every week.
You bring the business. We bring the building chops and teach you as we do it together. Every week you finish one to three things. Everything we build for ourselves gets pushed to you, so you never start from scratch.
Colby runs a CPA firm and a software company: “The business is not being held back by me anymore. It’s actually growing without me having to do as much.”
10. What does it actually cost?
Two answers.
What it costs to run: my whole business runs on digital employees for under $600 a month. Not per person. Total. Compare that to one salary, with PTO, benefits, payroll taxes and the week they call in sick.
Ridgely runs a professional services firm with eight people. We taught them to save hundreds of thousands of dollars a year and go faster, while winning 2x the contracts. Patrick, on his team: “One we’re working on right now, we spend about $4,000 a month on, and we’ll get that cost down to about $500 a year.”
What it costs to work with me: we’ll walk through the options on a call, because it depends on where you’re starting. Here’s the guarantee, though. If you don’t save or make what I charge you, you stay, and I don’t charge you another penny until you get the result or you give up on yourself. As long as you fight for you, I’ll fight for you.
11. How do I actually get started?
Let me show you. Telling you doesn’t work. You’ve been told plenty.
I don’t need you to believe me. I need you to see it. Get on a call, pick the one job you most want off your plate, and watch what a digital employee does with it. Low risk. Your business. Your eyes.
This is the future of doing business. Digital employees that don’t sleep, don’t take a break, don’t forget what you told them last week, and get better every time the models do.
Here is the proof that it runs. With digital employees running most of the top and middle of our own funnel, we did $136k cash collected net of commissions and fees in a single month, with a four-person team. Human being, not human doing.
And that’s a good month, but not to cherry pick, it’s repeatable- over 4 months, that number is $326k. On under $20k in ad spend.
This is not to brag or impress, but to impress upon you what’s possible when you do things the right way. I spent 3000 hours since August 2024 not selling the dream, but building it brick by brick, the right way, so you can now start off where we left off and run away with the game from here on.
You can keep doing what you’re doing. You can try to figure it out alone and spend the next two years collecting tools. Or you can get in the sandbox with someone who has already made the mistakes, so you don’t have to.
B
P.S. You don’t have to go all in on day one. Nobody does. It doesn’t take everybody going full savage. It just takes using it a little more than you are now, the right way, and you have ten times the leverage you had last week.
P.P.S. Lynn, who runs an insurance brokerage, said it better than I can: “Tomorrow is already too late, so you should get on it right now.”